Marketing Management and Strategy
| Author | : Peter Doyle |
| Publisher | : Pearson Education |
| Total Pages | : 482 |
| Release | : 2006 |
| ISBN-10 | : 0273693980 |
| ISBN-13 | : 9780273693987 |
| Rating | : 4/5 (80 Downloads) |
Book Synopsis Marketing Management and Strategy by : Peter Doyle
Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
