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Marketing to Gen Z
Language: en
Pages: 247
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2018-03-26 - Publisher: AMACOM

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this
Marketing to Millennials
Language: en
Pages: 220
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2013-07-10 - Publisher: AMACOM

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Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The
InstaBrain
Language: en
Pages: 232
Authors: Sarah Weise
Categories:
Type: BOOK - Published: 2019-03-24 - Publisher: Bixa

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In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming ba
Generation Z Marketing and Management in Tourism and Hospitality
Language: en
Pages: 350
Authors: Nikolaos Stylos
Categories: Business & Economics
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly
The Gen Z Frequency
Language: en
Pages: 257
Authors: Gregg L. Witt
Categories: Business & Economics
Type: BOOK - Published: 2018-09-03 - Publisher: Kogan Page Publishers

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Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience,