Download or read book Mass Communication Theory written by Denis McQuail and published by Sage Publications (CA). This book was released on 1987 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: ".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]