Amvik eBook Solutions

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data sci

As this book richly and entertainingly demonstrates, philosophy is as much the search for the right questions as it is the search for the right answers. Robert

Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics r

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Di

Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is t