Amvik eBook Solutions

Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communica

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals an

The social, cultural, and psychological impacts of mass media communication are explored in this volume by top media effects researchers. These experts review t

"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest a

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t