In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational ente
This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of intern
The articles in this volume explore aspects of multinational enterprises & apply the theory of internalization to North America, Europe & Japan. Rugman provides
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in