Retail Product Management

Retail Product Management
Author :
Publisher : Psychology Press
Total Pages : 304
Release :
ISBN-10 : 0415327148
ISBN-13 : 9780415327145
Rating : 4/5 (48 Downloads)

Book Synopsis Retail Product Management by : Rosemary Varley

Download or read book Retail Product Management written by Rosemary Varley and published by Psychology Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.


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This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut