Amvik eBook Solutions

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated medi

Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to th

The in-your-face, no-hype guide to getting happy… Your life sucks if… • You routinely make someone or something more important than you • The life you a