Download or read book Serious Creativity written by Edward De Bono and published by HarperCollins Publishers. This book was released on 1993 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.