Signaling Family Firm Identity
Author | : Sandra Wolf |
Publisher | : Springer |
Total Pages | : 163 |
Release | : 2017-12-15 |
ISBN-10 | : 9783658206727 |
ISBN-13 | : 3658206721 |
Rating | : 4/5 (27 Downloads) |
Download or read book Signaling Family Firm Identity written by Sandra Wolf and published by Springer. This book was released on 2017-12-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.