Amvik eBook Solutions

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensive

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and commun

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional are

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates