Amvik eBook Solutions

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive t

Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from o

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabli

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi