Amvik eBook Solutions

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

"Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will eq

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and v