Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the v
The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat