Download or read book Structure, Audience and Soft Power in East Asian Pop Culture written by Beng Huat Chua and published by . This book was released on 2012 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author examines East Asian pop culture as an integrated regional cultural economy that combines Japanese and Korean pop culture with the distribution and reception networks of Chinese language pop culture. The book provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences' formation and exercise of consumer power and engagement with national politics. It will appeal to scholars and students as well as general readers who are interested in media and cultural studies.