Amvik eBook Solutions

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructi

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladn

Please note: This is a companion version & not the original book. Sample Book Insights: #1 To design for users, you must first understand users. If you don’t

Successful products require good decisions. Reliable information about what users are trying to achieve, their context and whether they can and will use your pr