Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t
We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone?
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and th