Download or read book The Business of Ethnography written by Brian Moeran and published by . This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices.