Download or read book The Art of the Cycling Jersey written by Chris Sidwells and published by Rodale Books. This book was released on 2017-06-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of the Cycling Jersey celebrates the cycling jersey in all its forms. Cycling enthusiast and author Chris Sidwells explores the most important designs in cycling history, as well as the teams, riders, and races where each piece was worn. Organized chronologically, this is the story of the cycling jersey from the first simple garments that early cyclists wore in the 1900s, to the technology-laden jerseys top riders and Tour de France winners wear today. Cycling jerseys represent many different things. For a cyclist they must be functional. For team sponsors they must stand out and increase brand awareness. For cycling fans they help pick out their favorite riders and identify a race or competition leader. Jerseys show who is a world or a national champion, and in some races, jerseys represent a competitor’s nationality. But cycling jerseys have evolved into something bigger. They can evoke good times or bad times, success or failure. Above all, jerseys mark the great occasions of cycling and speak of its history, personalities, and style. With more than 200 color photographs and insightful commentary, The Art of the Cycling Jersey is a great gift and must-have book for any style-conscious, road-racing enthusiast.