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Inhaltsangabe:Introduction: Overview: This chapter will introduce the reader to ambush marketing together with identification of gaps in the current research. F

The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative mod

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the pro

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing