Download or read book The Psychology of Social Networking Vol. 2 written by Giuseppe Riva and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-08-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describe the Psychology of Social Networking. In order to 'be online', an individual has to create an online presence. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. The authors propose a wide overview of the psychology of social networking and the several implications of new media in our lives.