Amvik eBook Solutions

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, a