Download or read book Whatever You Think, Think the Opposite written by Paul Arden and published by National Geographic Books. This book was released on 2006-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.