New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (ref
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are fi
The continued growth of e-commerce mandates the emergence of new technical standards and methods that will securely integrate online activities with pre-existin