'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as ste
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan,
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan,
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou